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MEDIA IN DEVELOPMENT COMMUNICATION

1 Commentary Global MEDIA Journal Indian Edition/ISSN 2249-5835 Winter Issue / December 2011 Vol. 2 MEDIA IN DEVELOPMENT COMMUNICATION Payel Sen Choudhury Lecturer, Department of Journalism and Mass COMMUNICATION , New Alipore College, Kolkata, India Email: Abstract: COMMUNICATION is used for more than just passing on information from one person to another. It is often used as a tool to facilitate the participation of people in developmental activities. Such form of COMMUNICATION is known as DEVELOPMENT COMMUNICATION . According to Everett Rogers DEVELOPMENT COMMUNICATION refers to the uses to which COMMUNICATION are put in order to further DEVELOPMENT .

is possible through debate, conflict and discussion. Discussions and debate helps people to know current issues, participate in developmental programme and bring a change in the standard of living of the society. Media in developing and under developed countries strive to bring in developmental change, through its message to the mass.

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