MICHAEL PORTER: WHAT IS STRATEGY?

All rights reserved. No part of this publication may be reproduced in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher. MICHAEL PORTER: WHAT IS STRATEGY? Thinker 028 INTRODUCTION Porter has generally been viewed as being at the leading edge of strategic thinking since his first major publication, Competitive Strategy (1980), which was a great success and became a corporate bible for many in the early 1980s. A second major publication Competitive Advantage (1985) introduced the now familiar concepts of competitive advantage and the value chain. His five forces model has been widely taught and his ideas have been hugely influential for organisations and governments on a global scale.

company's internal resources and their adaptation to meet particular circumstances in the marketplace, or on increasing an organisation's competitiveness by lowering prices to increase market share. These approaches, derived from the work of …

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