Transcription of MULTIVARIATE DATA ANALYSIS - Semantic Scholar
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SEVENTH EDITION MULTIVARIATE data ANALYSIS i .-*.'.. ' -4 A Global Perspective Joseph F. Hair, Jr. Kennesaw State University William C. Black Louisiana State University Barry J. Babin University of Southern Mississippi Rolph E. Anderson Drexel University Upper Saddle River Boston Columbus San Francisco New York Indianapolis London Toronto Sydney Singapore Tokyo Montreal Dubai Madrid Hong Kong Mexico City Munich Paris Amsterdam Cape Town CONTENTS Preface xxv About the Authors xxvii Chapter 1 Introduction: Methods and Model Building 1 What Is MULTIVARIATE ANALYSIS ?
Some Basic Concepts of Multivariate Analysis 4 The Variate 4 Measurement Scales 5 ... Estimating the First Canonical Function 238 ... Specifying the Basic Model Form 283 Data Collection 286 Stage 3: Assumptions of Conjoint Analysis 293 Stage 4: Estimating the Conjoint Model and Assessing Overall Fit 294 ...
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