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Nation branding: Concepts, Issues, Practice

Nation BrandingThis page intentionally left blankNation BrandingConcepts, Issues, PracticeKeith DinnieAmsterdam Boston Heidelberg London New York OxfordParis San Diego San Francisco Singapore Sydney TokyoButterworth-Heinemann is an imprint of ElsevierButterworth-Heinemann is an imprint of ElsevierLinacre House, Jordan Hill, Oxford OX2 8DP, UK30 Corporate Drive, Suite 400, Burlington, MA 01803, USAF irst edition 2008 Copyright 2008 Elsevier Ltd. All rights reservedNo part of this publication may be reproduced, stored in a retrieval systemor transmitted in any form or by any means electronic, mechanical, photocopying,recording or otherwise without the prior written permission of the publisherPermissions may be sought directly from Elsevier s Science & Technology RightsDepartment

development and competitive parity 252 Summary 252 References 252 Glossary 255 Index 259. . ... tice of nation branding is covered in a rich, multi-dimensional manner. ... • Individuals with an interest in how their country is perceived and the ways in which their country is (or is not) attempting to enhance ...

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