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Nation branding: Concepts, Issues, Practice

development and competitive parity 252 Summary 252 References 252 Glossary 255 Index 259. . ... tice of nation branding is covered in a rich, multi-dimensional manner. ... • Individuals with an interest in how their country is perceived and the ways in which their country is (or is not) attempting to enhance ...

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  Interest, Parity, Covered

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