Nation branding: Concepts, Issues, Practice

Nation BrandingThis page intentionally left blankNation BrandingConcepts, Issues, PracticeKeith DinnieAmsterdam Boston Heidelberg London New York OxfordParis San Diego San Francisco Singapore Sydney TokyoButterworth-Heinemann is an imprint of ElsevierButterworth-Heinemann is an imprint of ElsevierLinacre House, Jordan Hill, Oxford OX2 8DP, UK30 Corporate Drive, Suite 400, Burlington, MA 01803, USAF irst edition 2008 Copyright 2008 Elsevier Ltd. All rights reservedNo part of this publication may be reproduced, stored in a retrieval systemor transmitted in any form or by any means electronic, mechanical, photocopying,recording or otherwise without the prior written permission of the publisherPermissions may be sought directly from Elsevier s Science & Technology RightsDepartment in Oxford, UK: phone (+44) (0) 1865 843830; fax (+44) (0) 1865 853333;email: Alternatively you can submit your request online b

and challenges of countries as diverse as France, Japan, South Africa, Egypt, Brazil and many more. It is a key contention of this book that the principles of nation branding can be applied successfully by any nation whether small or large, rich or poor, developed or emerging. The country case insights are designed to demonstrate this point.

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