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Next Generation Loyalty Management Systems: Trends ...
Cards the way we see it Next Generation Loyalty Management Systems: Trends , challenges , and recommendations The latest operational, market, and technological challenges for Loyalty Management systems Contents 1 Highlights 3. 2 History of Loyalty programs 4. 3 Loyalty Program Design 6. 4 Key Operational challenges in Loyalty Management : Improvement Opportunities 8. Operational Trends in Loyalty Program Offerings 8. Key Operational challenges and recommendations 9. 5 Recent Market Trends and Regulations: Impact on Loyalty Economics 12. Market Trends Affecting Card Loyalty programs 12. Key Market challenges and recommendations 13. 6 Emerging Technology Trends : Implications for Financial Services Institutions 17. Technology Trends Driving Changes in Loyalty programs 17. Key Technological challenges and recommendations 18. 7 Loyalty Management Solutions for Financial Services Institutions 21. Point-of-Sale Solutions 21.
Next Generation Loyalty Management Systems: Trends, Challenges, and Recommendations 5 the way we see it 2 Source; “The Future of Credit Card Rewards Programs”, Fischer Jordan, 2006-07 3 Cardweb.com, 2009 4 Colloquy, 2009 One of the early efforts to encourage customer loyalty began in 1896 when Sperry
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