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Open Research Online
REVISED VERSION March 93 (Discard previous version) Case Studies of creativity in innovative product development Robin Roy Design Discipline, Faculty of Technology, The Open University, Milton Keynes MK7 6AA, UK. Keywords: design, product development , creativity , innovations 1 INTRODUCTION Case Studies of creative designers and innovators can reveal much useful understanding and insight into: the product development process; the role of creative thinking in product development , where creative design ideas come from and how they are developed into working products; the problems faced by designers and inventors in getting novel products on to the market as commercial innovations. This paper examines some of these questions through case studies of creative individuals who have invented, designed, developed and introduced innovative products.
REVISED VERSION March 93 (Discard previous version) Case Studies of Creativity in Innovative Product Development Robin Roy Design Discipline, Faculty …
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