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ORGANIZATIONAL COMMUNICATION

114 ORGANIZATIONAL COMMUNICATION They ll negotiate; they re corporate. Johnny in Johnny Mnemonic This chapter looks at interpersonal and group COMMUNICATION , especially as they relate to professional settings. Interpersonal COMMUNICATION refers to one-on-one or small group interactions. Research generally suggests that this type of COMMUNICATION is influential in changing opinions, dealing with resistance and apathy to issues, and generally maintaining harmony in social situations more so than its opposite, mass COMMUNICATION . The main features of interpersonal media are: 1. They provide a two-way exchange of information. Individual participants can obtain clarification, explanation and negotiation. This characteristic of interpersonal networks often allows them to overcome problems of message distortion caused by excessive noise (as described in chapter two). 2. They generally have a significant effect in persuading an individual to form or to change a strongly held attitude.

ORGANIZATIONAL COMMUNICATION They’ll negotiate; they’re corporate. ... professional settings. Interpersonal communication refers to one-on-one or small group interactions. Research generally suggests that this type of communication is influential in ... belief in the importance of emotive or intuitive response

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  Communication, Importance, Organizational, Organizational communication, The importance, Of communication

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