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Organizational Identity and Its Implication on ...
803 Organizational Identity and Its Implication on Organization Development Yu e h - Y s e n L i n University of Minnesota Organizational Identity is defined as a set of statements that organization members perceive to be central, distinctive , and enduring to their organization (Albert & Whetten, 1985). It is influential to behaviors of both leaders and members in many aspects within an organization. By reviewing current theoretical and empirical literature, this article integrates several research directions of Organizational Identity in order to delineate the relationship between Organizational Identity and Organizational development and change. implications and possible directions for future research are discussed as well. Keywords: Organizational Identity , Planned Organizational Change, Organization Development For the last decade, Organizational Identity has emerged as a new focus in Organizational research.
identity formation. Only when individuals identify with the central, distinctive characteristics of the culture will they be willing to attach to a social group. This psychological process of attachment, in turn, reinforces individual identity as well as the solidity of organizational identity (Ashforth & Mael, 1989).
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