Transcription of P Scoring Branch Performance - Bancography
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P Scoring Branch Performance - Bancography
16 May 2008 aba baNK MaRKETINGP hotograph by Noel Hendrickson copyright 2008 Getty ImagesA workable Branch scorecard system needs to assess three components of growth:new customer acquisition, cross-sell of new accounts to existingcustomers, and the retention of existing Branch PerformancePaintings by Elenaray copyright 2008 Dreamstime10aba baNK MaRKETING May 2008 17 Photograph by Noel Hendrickson copyright 2008 Getty ImagesBranch Bankingby Steven ReiderDespite the growth of the Internet, ATMs and other remote channels, banking remains fundamentally a person-to-person business. And while alternate chan-banks to both develop strong Branch staffs and to retain top employees.
18 May 2008 aba baNK MaRKETING branch administrators in comparatively evaluating their branches, these repre-sent ancillary benefits.
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