Transcription of P Scoring Branch Performance - Bancography
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P Scoring Branch Performance - Bancography
16 May 2008 aba baNK MaRKETINGP hotograph by Noel Hendrickson copyright 2008 Getty ImagesA workable Branch scorecard system needs to assess three components of growth:new customer acquisition, cross-sell of new accounts to existingcustomers, and the retention of existing Branch PerformancePaintings by Elenaray copyright 2008 Dreamstime10aba baNK MaRKETING May 2008 17 Photograph by Noel Hendrickson copyright 2008 Getty ImagesBranch Bankingby Steven ReiderDespite the growth of the Internet, ATMs and other remote channels, banking remains fundamentally a person-to-person business. And while alternate chan-banks to both develop strong Branch staffs and to retain top employees. The Branch Performance scorecard can assist in both of these critical Branch Performance scorecard is a reporting tool used to measure per-formance across various retail banking activities and to award incentive pay-ments to personnel at top-performing branches.
aba baNK MaRKETING May 2008 19 ances less so. And, the opening bal-ance of a new account may not be indicative of its mature balance level.
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