Transcription of Part One - Cengage Learning
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Part One - Cengage Learning
1. part One Chapter 1. strategic management and strategic Competitiveness Chapter 2. The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis Chapter 3. The Internal Environment: Resources, Capabilities, and Core Competencies PO/PT. strategic management Inputs strategic management and strategic Competitiveness 1. Chapter One Knowledge Objectives Studying this chapter should provide you with the strategic management knowledge needed to: 1. Define strategic competitiveness, competitive advantage, and above-average returns.
Dynamic in nature, the strategic management process (see Figure 1.1) is the full set of commitments, decisions, and actions required for a firm to achieve strategic com- petitiveness and earn above-average returns.7 Relevant strategic inputs derived from
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