Transcription of Part One - Cengage Learning
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Part One - Cengage Learning
1. part One Chapter 1. strategic management and strategic Competitiveness Chapter 2. The External Environment: Opportunities, Threats, Industry Competition, and Competitor Analysis Chapter 3. The Internal Environment: Resources, Capabilities, and Core Competencies PO/PT. strategic management Inputs strategic management and strategic Competitiveness 1. Chapter One Knowledge Objectives Studying this chapter should provide you with the strategic management knowledge needed to: 1. Define strategic competitiveness, competitive advantage, and above-average returns. 2. Describe the 21st-century competitive landscape and explain how globalization and technological changes shape it. 3. Use the industrial organization (I/O). model to explain how firms can earn above-average returns. 4. Use the resource-based model to explain how firms can earn above-average returns.
Thus, the strategic management process is used to match the conditions of an ever-changing market and competitive structure with a firm’s continuously evolving resources, capabilities, and core competencies (the sources of strategic inputs).
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