Transcription of Persuasive Techniques in Advertising
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Persuasive Techniques in AdvertisingThe Persuasive strategies used by advertisers who want you to buy their productcan be divided into three categories:pathos, logos, :an appeal to advertisement usingpathoswill attempt toevoke an emotional response intheconsumer. Sometimes, it is a positiveemotion such as happiness:animage of people enjoying themselves while drinking times,advertisers will usenegative emotions such as pain:a person having backproblems after buying the wrong also include emotionssuch as fearand guilt:images of a starving child persuade you to send :an appeal to logic or advertisement usinglogoswill give you the evidence and statistics youneed to fully understand what the product does. Thelogosof anadvertisement will be the "straight facts" about the product:One glass ofFlorida orange juice contains 75% of your daily Vitamin C :an appeal to credibility or advertisement usingethoswill try to convince you that thecompany ismore reliable, honest, and credible; therefore, you should buy involves statistics from reliable experts, such asnine out of tendentists agree that Crest is the better thanany other brandorAmericasdieterschoose L
Persuasive Techniques in Advertising The persuasive strategies used by advertisers who want you to buy their product can be divided into three categories: pathos, logos, and ethos. Pathos: an appeal to emotion. An advertisement using pathos will attempt to evoke an emotional response in the consumer.
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