Transcription of Persuasive Techniques in Advertising
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Persuasive Techniques in Advertising
Persuasive Techniques in AdvertisingThe Persuasive strategies used by advertisers who want you to buy their productcan be divided into three categories:pathos, logos, :an appeal to advertisement usingpathoswill attempt toevoke an emotional response intheconsumer. Sometimes, it is a positiveemotion such as happiness:animage of people enjoying themselves while drinking times,advertisers will usenegative emotions such as pain:a person having backproblems after buying the wrong also include emotionssuch as fearand guilt:images of a starving child persuade you to send :an appeal to logic or advertisement usinglogoswill give you the evidence and statistics youneed to fully understand what the product does.
_____ Advil Liqui-Gels provide up to 8 hours of continuous pain relief. _____ Miley Cyrus appears in Oreo advertisements. _____ People who need more energy drink Red Bull Energy Drink. _____ A magazine ad shows people smiling while smoking cigarettes.
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