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Persuasive Techniques in Advertising

Persuasive Techniques in AdvertisingThe Persuasive strategies used by advertisers who want you to buy their productcan be divided into three categories:pathos, logos, :an appeal to advertisement usingpathoswill attempt toevoke an emotional response intheconsumer. Sometimes, it is a positiveemotion such as happiness:animage of people enjoying themselves while drinking times,advertisers will usenegative emotions such as pain:a person having backproblems after buying the wrong also include emotionssuch as fearand guilt:images of a starving child persuade you to send :an appeal to logic or advertisement usinglogoswill give you the evidence and statistics youneed to fully understand what the product does.

Pathos: an appeal to emotion. An advertisement using pathos will attempt to evoke an emotional response in the consumer. Sometimes, it is a positive emotion such as happiness: an image of people enjoying themselves while drinking Pepsi. Other times, advertisers will use negative emotions such as pain: a person having back

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  Positive, Emotions, Positive emotions

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