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Persuasive Techniques in Advertising

Persuasive Techniques in AdvertisingThe Persuasive strategies used by advertisers who want you to buy their productcan be divided into three categories:pathos, logos, :an appeal to advertisement usingpathoswill attempt toevoke an emotional response intheconsumer. Sometimes, it is a positiveemotion such as happiness:animage of people enjoying themselves while drinking times,advertisers will usenegative emotions such as pain:a person having backproblems after buying the wrong also include emotionssuch as fearand guilt:images of a starving child persuade you to send :an appeal to logic or advertisement usinglogoswill give you the evidence and statistics youneed to fully understand what the product does.

Persuasive Techniques in Advertising The persuasive strategies used by advertisers who want you to buy their product can be divided into three categories: pathos, logos, and ethos. Pathos: an appeal to emotion. An advertisement using pathos will attempt to …

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