Transcription of Pharmaceutical Blister Packaging, Part I
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Pharmaceutical Blister Packaging, Part I
68 Pharmaceutical TechnologyNOVEMBER is one of the largest in-dustry sectors in the world, worth$280 billion. Consumer healthcarepackaging represents 4% ($ bil-lion) of the packaging industry. As drugmanufacturers approach the 21st century,they face a number of challenges thatpackaging can help them decade ago packaging often was anafterthought for many pharmaceuticalcompanies, viewed as merely the final stepin manufacturing. But now firms mustconsider packaging earlier during the de-velopment process. Pharmaceutical pack-aging is quickly becoming an essentialpart of the drug delivery system as wellas a core element of the marketing mix,through which manufacturers can dif-ferentiate their products from those oftheir competitors.
72 Pharmaceutical Technology NOVEMBER 2000 www.pharmaportal.com benefit is the role of blister packaging in compliance. As many as 30% of all pre-scriptions are not taken properly initially, and as many as 50% are not continued
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