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Phil Kelly INTERNATIONAL BUSINESS AND …

INTERNATIONAL BUSINESS AND MANAGEMENTPhil i1/21/09 4:58:53 PM1/21/09 4:58:53 PMStudy GuideInternational BUSINESS & Management: Study GuideWelcome to the INTERNATIONAL BUSINESS and Management course. This study guide (handbook) has been written for students enrolled on the course and contains a great deal of information needed to complete your studies. You should bring it to each workshop session. Within the handbook you will find:- A holistic concept model and module delivery plan- Detailed learning outcomes- Lecture summaries, specific lecture outcomes, a lecture synopsis, and keywords, supporting text, figures, references and activities for each workshop- Towards the end of the handbook you will find supplementary overall aim of this course is to develop the reader s knowledge of the INTERNATIONAL organisation so that they understand how resources and competencies (dynamic capabilities) may be developed and used to survive and prosper in an uncertain and constantly changing world - turning strategy into action through the effective and efficient manag

International Business & Management: Study Guide Welcome to the International Business and Management course. This study guide (handbook) has been written for

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