Transcription of PRACTICAL MARKETING PLAN FOR A HAIR BEAUTY …
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PRACTICAL MARKETING PLAN FOR A HAIR BEAUTY …
PRACTICAL MARKETING plan FOR A HAIR BEAUTY BUSINESS Case: STUDIO-K Hair Salon in Vietnam LAHTI UNIVERSITY OF APPLIED SCIENCES Degree programme in International Business Bachelor s thesis Autumn 2014 Vuong, Ha Phuong Lahti University of Applied Sciences Degree Programme in International Business VUONG, HA PHUONG PRACTICAL MARKETING plan for a hair BEAUTY business Case: Studio-K hair salon in Vietnam Bachelor s Thesis in International Business 81 pages, 2 pages of appendices Autumn 2014 ABSTRACT BEAUTY has been seen as a significant element in life among other ultimate values like goodness, truth, and justice. Hence it is a universal desire of people to take good care of their BEAUTY and appearance in any occasion. Consequently, it creates huge opportunities for entrepreneurs within the BEAUTY industry all over the world. In Ho Chi Minh City, Vietnam, the BEAUTY -care service industry is one of the most flourishing industries with the growing number of BEAUTY -conscious women.
By definition, a marketing plan is a business document created with the purpose of describing the current market position of a firm and its strategy for the period covered by the marketing plan, from one to five years (Duermyer 2014). This study acts a short-term plan for the case company and will be updated periodically.
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