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PREPARING A TECHNOLOGY BUSINESS PLAN

PREPARING a TECHNOLOGY BUSINESS PlanCase 1 : New Materials Hephaestus Materials Ltd. European Communities, 2002. All rights A TECHNOLOGYBUSINESS PLANCASE 1 : NEW MATERIALSHEPHAESTUS MATERIALS LTDThis booklet provides an example of atechnology BUSINESS plan . It isintended to illustrate the businessplanning process with help of aconcrete a TECHNOLOGY BUSINESS PlanCase 1 : New Materials Hephaestus Materials Ltd. European Communities, 2002. All rights A TECHNOLOGYBUSINESS PLANCASE 1 : NEW MATERIALSHEPHAESTUS MATERIALS LTD1. EXECUTIVE SUMMARY .. 42. THE 53. THE PRODUCT AND PROCESS .. 94. THE BUSINESS OF HEPHAESTUS 105. THE MARKETING STRATEGY .. 136. MANUFACTURING .. 137. FORECASTS OF SALES, CASH FLOW AND BREAK 138. MANAGEMENT CONTROLS OF THE BUSINESS .. 159. THE REQUIRED FINANCIAL 17 PREPARING a TECHNOLOGY BUSINESS PlanCase 1 : New Materials Hephaestus Materials Ltd.

Preparing a Technology Business Plan Case 1 : New Materials –Hephaestus Materials Ltd. © European Communities, 2002. All rights reserved. 2/20

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