Transcription of Print Culture and the Modern World - NCERT
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Print Culture and the Modern World - NCERT
153 Print CultureIt is difficult for us to imagine a World without printed matter. Wefind evidence of Print everywhere around us in books, journals,newspapers, prints of famous paintings, and also in everyday thingslike theatre programmes, official circulars, calendars, diaries,advertisements, cinema posters at street corners. We read printedliterature, see printed images, follow the news through newspapers,and track public debates that appear in Print . We take for grantedthis World of Print and often forget that there was a time beforeprint. We may not realise that Print itself has a history which has, infact, shaped our contemporary World . What is this history? Whendid printed literature begin to circulate? How has it helped createthe Modern World ?In this chapter we will look at the development of Print , from itsbeginnings in East Asia to its expansion in Europe and in India. Wewill understand the impact of the spread of technology and considerhow social lives and cultures changed with the coming of Culture and the Modern WorldChapter VIIP rint Culture and the Modern WorldFig.
It is difficult for us to imagine a world without printed matter. We find evidence of print everywhere around us – in books, journals, ... the beauty of calligraphy. The imperial state in China was, for a very long time, the major ... but the borders were carefully designed, painted and illuminated by hand by artists. No two copies were the same.
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