Transcription of Prioritizing Stakeholders for Public Relations
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Prioritizing Stakeholders for Public Relations
Prioritizing Stakeholders for Public Relations By Brad L. Rawlins Copyright 2006, Institute for Public Relations This is a Gold Standard paper of the Commission on Public Relations Measurement & Evaluation Prioritizing Stakeholders for Public Relations by Brad L. Rawlins Department of Communications, Brigham Young University Member, Commission on Public Relations Measurement & Evaluation Published by the Institute for Public Relations March 2006 With special thanks to Shannon Bowen, Ken Plowman, and Elizabeth Stohlton for their contributions to this paper Prioritizing Stakeholders for Public Relations By Brad L.
management and corporate performance. The Journal of Behavioral Economics, 19(4), 361-375; Jennings, M. M. (1999). “Stakeholder theory: Letting anyone who’s interested run the business–no investment required.” Conference paper presented at Corporate Governance: Ethics Across the Board, Houston, TX, April 6.
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