Transcription of PROCESS EVALUATION: HOW IT WORKS
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PROCESS EVALUATION: HOW IT WORKS
109 PROCESS EVALUATION: HOW IT WORKSGary Bess, , Michele King, and Pamela L. LeMaster, : PROCESS evaluation helps us to understand theplanning PROCESS . This predominantly qualitative approachexplains how and why decisions are made and activitiesundertaken. The focus includes feelings and perceptions ofprogram staff. The evaluator s ability to interpret andlongitudinally summarize the experience of program staff andcommunity members is critical. Techniques discussedinclude participant observation, content analysis, situationalanalysis, in-house surveys, and interviews. By combiningsources and methods, a fuller picture of the PROCESS exactly is PROCESS evaluation? Is it really evaluation at all?The answers to these questions may be less straightforward than thequestions themselves.
can lead to identifying “strengths and weaknesses in program processes and recommending needed improvements” (Rubin & Babbie, 2001, p. 584). To better understand process evaluation aligned with the qualitative tradition, we borrow from Rubin and Babbie (1993) for an operational definition of qualitative methods:
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