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PROCESS EVALUATION: HOW IT WORKS - ed

109 PROCESS evaluation : HOW IT WORKSGary Bess, , Michele King, and Pamela L. LeMaster, : PROCESS evaluation helps us to understand theplanning PROCESS . This predominantly qualitative approachexplains how and why decisions are made and activitiesundertaken. The focus includes feelings and perceptions ofprogram staff. The evaluator s ability to interpret andlongitudinally summarize the experience of program staff andcommunity members is critical. Techniques discussedinclude participant observation, content analysis, situationalanalysis, in-house surveys, and interviews.

Process evaluation, as an emerging area of evaluation research, is generally associated with qualitative research methods, though one might argue that a quantitative approach, as will be discussed, can also yield important insights. We offer this definition of process evaluation developed by the Federal

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