Transcription of Product Development for Microfinance - CGAP
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Product Development for Microfinance - CGAP
Product Development . FOR. Microfinance INSTITUTIONS. 2009 Consultative Group to Assist the Poor/The World Bank. All rights reserved. Consultative Group to Assist the Poor 1818 H Street, Washington, DC 20433. Internet: Email: Telephone: + Table of Contents Overview of the Course ..vii References for the Course ..ix Course Materials Session 1: Welcome and Introduction ..PD-1. Session 2: What is Product Development ?..PD-27. Session 3: Product Development An Overview ..PD-43. Session 4: Market Research ..PD-69. Session 5: Product Concept and Design ..PD-117. Session 6: Session 7: Pricing ..PD-177. Session 8: Pilot Testing and Rollout ..PD-197. Session 9: Case Study Epilogue and Summary ..PD-217. Session 10: Action Plan, Evaluation, and Closure ..PD-219. Case Study: The UNIbank Chronicles ..PD-231. iii Acknowledgments CGAP would like to thank those who were instrumental in the Development and design of the Product Development for Microfinance course: Janis Sabetta, Brigit Helms, Monica Brand, Kim Craig, Monique Cohen, Javier Fernandez, Lorna Grace, Imran Matin, Mike McCord, Benedito Murambire, Zan Northrip, Elma Valenzuela, Niraj Vermat, Graham Wright, Nicola Young, Jennifer Isern, Leslie Barcus, and all CGAP training hubs and partners.
vii Overview of the Course The “Product Development for Microfinance Institutions” course is one of the four courses in the Operational Management Curriculum, along with “Business Planning,” “Information Systems,” and
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