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PROPAGANDA - WHALE

PROPAGANDA . By EDWARD L. BERNAYS. 1928. CONTENTS. I. ORGANIZING CHAOS .. 9. II. THE NEW PROPAGANDA .. 19. III. THE NEW PROPAGANDISTS .. 32. IV. THE PSYCHOLOGY OF public RELATIONS 47. V. BUSINESS AND THE public .. 62. VI. PROPAGANDA AND POLITICAL LEADERSHIP 92. VII. WOMEN'S ACTIVITIES AND PROPAGANDA 115. VIII. PROPAGANDA FOR EDUCATION .. 121. IX. PROPAGANDA IN SOCIAL SERVICE .. 135. X. ART AND SCIENCE .. 141. XI. THE MECHANICS OF PROPAGANDA .. 150. CHAPTER I. ORGANIZING CHAOS. THE conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society consti- tute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized.

use to reach the public, we accept the evidence and the demarcation of issues bearing upon public ques- tions; from some ethical teacher, be it a minister, a favorite essayist, or merely prevailing opinion, we accept a standardized code of social conduct to which we conform most of the time. In theory, everybody buys the best and cheapest

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