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THE CHALLENGES FACING EFFECTIVE COMMUNICATION AS …

1 THE CHALLENGES FACING EFFECTIVE COMMUNICATION AS A public RELATONS TOOL IN ACADEMIC INSTITUIONS. (A CASE STUDY OF UNIVERSITY OF NAIROBI DEPARTMENT OF EXTRA MUTAL STUDIES) NAME: ANNAH NDUTA MUTUA REG. NO.: CPR/NBI/2045/2010 THIS RESEARCH PROJECT IS SUBMITTED IN PARTIAL FUFILMENT OF THE REQUIRMENT FOR THE AWARD OF BACHELOR OF SCIENCE IN COMMUNICATION AND public relations MOI UNIVERSITY JUNE 2014i DECLARATION This project is my original work and has never been submitted to any other examination body. This research should not be produced without my consent or that of Moi University. Name: ---------------------------------------- ---------------------------------------- ----------------------- Date: ---------------------------------------- ---------------------------------------- ------------------------- Supervisor As a Supervisor I declare that this work is original and has been taken within the stipulated time.

relations specialist was according to some Ivy Lee (1877-1934), while the others see Edward Bernays (1891-1995) as “the father of pubic relations”. Individuals and organizations use public relations to gain public favor or enhance reputation. Public relations rely on mass media and other communication tools to understand public

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