Qualitative Analysis of Content - University of Texas at ...

Qualitative Analysis of Content by Yan Zhang and Barbara M. Wildemuth If there were only one truth, you couldn't paint a hundred canvases on the same theme. --Pablo Picasso, 1966. Introduction As one of today's most extensively employed analytical tools, Content Analysis has been used fruitfully in a wide variety of research applications in information and library science (ILS) (Allen & Reser, 1990). Similar to other fields, Content Analysis has been primarily used in ILS as a quantitative research method until recent decades. Many current studies use Qualitative Content Analysis , which addresses some of the weaknesses of the quantitative approach. Qualitative Content Analysis has been defined as: a research method for the subjective interpretation of the Content of text data through the systematic classification process of coding and identifying themes or patterns (Hsieh & Shannon, 2005, ), an approach of empirical, methodological controlled Analysis of texts within their context of communication, following Content analytic rules and step by step models, without rash quantification (Mayring, 2000, ), and any Qualitative data reduction and sense-making effort that takes a volume of Qualitative material and attempts to identify core consistencies and meanings.

Qualitative content analysis can be used to analyze various types of data, but generally the data need to be transformed into written text before analysis can start. If the data come from existing texts, the choice of the content must be justified by what you want to know (Patton, 2002). In ILS studies, qualitative content analysis is most often

Tags:

  Analysis, Content, Qualitative, Qualitative analysis, Qualitative content analysis

Information

Related search queries