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Reaching and Engaging with Hispanic Communities

Reaching and Engaging with Hispanic Communities : A Research-Informed Communication Guide for Nonprofits, Policymakers, and FundersAlicia Torres, PhD, Luz Guerra, MA, Selma Caal, PhD, and Weilin Li, PhDReaching and Engaging with Hispanic Communities : A Research-Informed Communication Guide for Nonprofits, Policymakers, and FundersA Letter from The Crimsonbridge FoundationThe Crimsonbridge Foundation is honored to present Reaching and Engaging with the Hispanic Community: A Research-Informed Communication Guide for Nonprofits, Policymakers and Funders. This guide is designed to help service providers and educators build communication strategies to more easily and effectively reach out to Latino children and families. We are grateful for our partnership with Child Trends, the nation s leading nonprofit research organization focused on conducting and sharing research to improve the lives of children and youth.

impact of limited resources. Effective communication strategies, for example, can help service providers target the parents and families that seek their services. A well-crafted message in an organizational brochure, public service announcement, or website will attract new people to an agency, and will also clearly advertise

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