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RISK FACTORS AFFECTING NEW PRODUCT DEVELOPMENT …

sector, thus reducing the unemployment rate. In terms of organizational structure, SMEs have a much simpler structure; therefore they are faster and more flexible at responding and adapting to change [2]. ... IJRRAS 27 (1) April 2016 Mansor et al. Risk Factors Affecting New Product Development 19 set out by the authors are divided into three ...

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