Transcription of Risk = Hazard + Outrage
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Risk = Hazard + Outrage
Risk = Hazard + OutrageBy Rolf SchmidtPublished by: Zurich Risk Engineering s magazine the linkbetween, Issue 33, Jan 2001On the Web at: risk communication documents, columns, and articles are available you are the operator of an indus-trial enterprise and you have upsetthe local community or the publicat large for whatever reason there isno point in trying to educate them, orworse, attempt to convince them thatthey are wrong and you are right. Bydefending your position, all you do isinflame their anger. As Peter Sandmanexplained in his keynote address, com-panies that take this approach are talk-ing at cross purposes with their question of definitionThe two sides don t understand eachother because they don t share the sameconcept of risk, as is illustrated by sta-tistical analysis: If we rank environ-mental health risks according to thenumber of people they kill and thenr
Risk = Hazard + Outrage By Rolf Schmidt Published by: Zurich Risk Engineering’s magazine the linkbetween, Issue 33, Jan 2001 On the Web at: www.psandman.com Many risk communication documents, columns, and articles are available at:
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