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RISK MANAGEMENT: PROFILING AND HEDGING - …
1 RISK management : PROFILING AND HEDGING To manage risk, you first have to understand the risks that you are exposed to. This process of developing a risk profile thus requires an examination of both the immediate risks from competition and product market changes as well as the more indirect effects of macro economic forces. We will begin this chapter by looking at ways in which we can develop a complete risk profile for a firm, where we outline all of the risks that a firm is exposed to and estimate the magnitude of the exposure. In the second part of the chapter, we turn to a key question of what we should do about these risks . In general, we have three choices.
1 RISK MANAGEMENT: PROFILING AND HEDGING To manage risk, you first have to understand the risks that you are exposed to. This process of developing a risk profile thus requires an …
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