Romance: A BCG Analysis - Seth-Smith

Romance: A BCG AnalysisOriginal by Andy MeyerJune, 19961 Consultant's love life (new format) relationships Past PresentOur relationship in detailEvaluation2 Consultant's love life (new format) relationships provide different thingsIllustrative Example17%10%21%17%19%8%17%10%28%41%14%2 1%34%28%7%YouTalkLoveSportsBeer10080 Companionship6040200 SexGuiltDa GuysFamilyShare of time (%)Source of itemSource: Internal focus groups; BCG analysis3 Consultant's love life (new format) in relationship duration and intensityPsycho a set back, but recovery under way19891987 Time of relationship19881990 Intensity of relationship (%)199119961995199419931992 Source: Emotional baggage; BCG analysisFirst trySenior yearEuropeCollege The Psycho (ex-girlfriend)YouRecovery periodHighLow4 Consultant's love life (new format) rank highly among existing relationshipsPartnerUA flight attendantYou (new)Voice mail ladyFamilyDry cleanerRommmateClient IT guysPrincipalFriend "A"You (old)Street vendorEx-girlfriendFriend "B"Sushi place waiterOfficemateValue of relationshipAvg.

Consultant's Love Life (new format) 30Jan08.ppt 3 Increase in relationship duration and intensity Psycho a set back, but recovery under way 1987 1989 Time of relationship

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