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Romance: A BCG Analysis - Seth-Smith

Romance: A BCG AnalysisOriginal by Andy MeyerJune, 19961 Consultant's love life (new format) relationships Past PresentOur relationship in detailEvaluation2 Consultant's love life (new format) relationships provide different thingsIllustrative Example17%10%21%17%19%8%17%10%28%41%14%2 1%34%28%7%YouTalkLoveSportsBeer10080 Companionship6040200 SexGuiltDa GuysFamilyShare of time (%)Source of itemSource: Internal focus groups; BCG analysis3 Consultant's love life (new format) in relationship duration and intensityPsycho a set back, but recovery under way19891987 Time of relationship19881990 Intensity of relationship (%)199119961995199419931992 Source: Emotional baggage; BCG analysisFirst trySenior yearEuropeCollege The Psycho (ex-girlfriend)YouRecovery periodHighLow4 Consultant's love life (new format) rank highly among existing relationshipsPartnerUA flight attendantYou (new)Voice mail ladyFamilyDry cleanerRommmateClient IT guysPrincipalFriend "A"You (old)Street vendorEx-girlfriendFriend "B"Sushi place waiterOfficemateValue of relationshipAvg.

Consultant's Love Life (new format) 30Jan08.ppt 3 Increase in relationship duration and intensity Psycho a set back, but recovery under way 1987 1989 Time of relationship

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Transcription of Romance: A BCG Analysis - Seth-Smith

1 Romance: A BCG AnalysisOriginal by Andy MeyerJune, 19961 Consultant's love life (new format) relationships Past PresentOur relationship in detailEvaluation2 Consultant's love life (new format) relationships provide different thingsIllustrative Example17%10%21%17%19%8%17%10%28%41%14%2 1%34%28%7%YouTalkLoveSportsBeer10080 Companionship6040200 SexGuiltDa GuysFamilyShare of time (%)Source of itemSource: Internal focus groups; BCG analysis3 Consultant's love life (new format) in relationship duration and intensityPsycho a set back, but recovery under way19891987 Time of relationship19881990 Intensity of relationship (%)199119961995199419931992 Source: Emotional baggage; BCG analysisFirst trySenior yearEuropeCollege The Psycho (ex-girlfriend)YouRecovery periodHighLow4 Consultant's love life (new format) rank highly among existing relationshipsPartnerUA flight attendantYou (new)Voice mail ladyFamilyDry cleanerRommmateClient IT guysPrincipalFriend "A"You (old)Street vendorEx-girlfriendFriend "B"Sushi place waiterOfficemateValue of relationshipAvg.

2 Time spent on relationship per weekClientHighLow5 Consultant's love life (new format) driversSignificant share of key drivers metLoveCompanionshipAffectionCompatibili tyEatingEntertainmentAsian foodPizzaPastaMoviesTheaterPartyingSport sPhysicalNon-physicalPersonalityPhysical RomanticNon-sexualVerbalVisualHumorIntel ligenceHeightAttractivenessCharacterSour ce: Poets; Romantics; Self-Help books; BCG analysis6 Consultant's love life (new format) interests mostly compatibleGreatest gap in sex, shoppingMoviesSexFoodTalkingSportsShoppi ngSense of HumorSource: Cosmo Magazine questionnaire; BCG analysisYouMe7 Consultant's love life (new format) characteristics strongRosanne Barr1 LegsBodyHeightHairEyesYour sister The Psycho (ex-girlfriend)Sharon StoneYouFaceName1. For reference onlySource: Individual Hormonal Response; BCG analysis8 Consultant's love life (new format) ranking is top boxSister also a top prospectSupermodels"The Psycho"(ex-girlfriend)Rosanne Barr1 Your sisterYouCo-workerSize of bubble = likelihood of going out in near futurePersonalityPhysical appearance1.

3 For reference onlySource: Thin airHighLowLowHigh9 Consultant's love life (new format) to relationship has been mixedReaction has been has been They make a cute couple Mutual friend I think it s great Officemate She s hot Male friend If she wants him, fine. They deserve each other They Psycho (ex-girlfriend)..but awareness of relationship is awareness of relationship is low I didn t even know they were going out Co-worker She doesn t look Jewish Parent I thought he was gay Female friendIn sum: relationship and long-term prospects strong, but need to maintain awareness of possible roadblocksSource: Unsolicited opinions; BCG analysis10 Consultant's love life (new format) from current girlfriendClear disconnect between customer needs and existing serviceClear disconnect between customer needs and existing serviceIn conclusionIn conclusionRelationship weakening Formal UncommunicativeLong term prospects dwindlingRoadblocks are here todaySpeak in English, not in slidesCompanionshipAffectionLove10080604 0200 EmpathyListeningAnalysisWhat I needWhat you provideShare of item (%) I m outta here!

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