Transcription of RURAL MARKETING: AN INTRODUCTION - …
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RURAL MARKETING: AN INTRODUCTION - …
Subject: RURAL & AGRICULTURAL marketing Course Code: MM-310 Author: Dr. Bishnoi Lesson: 1 Vetter: Dr. Atul Dhingra RURAL marketing : AN INTRODUCTION STRUCTURE Objective INTRODUCTION Meaning and definition of RURAL marketing Nature and characteristics of RURAL market Significance of the RURAL markets Factors contributing to the change in the RURAL market Green revolution Emerging Role of Bio-Tech. in Indian Agriculture Sector RURAL communication Development programmes Problems in RURAL marketing Summary Keywords Self assessment Questions References/suggested readings OBJECTIVE After reading this lesson, you will be able- To develop an insight into RURAL marketing regarding different concepts and basic practices in this area.
5 Part III (After Mid 1990s): The products which were not given attention so far during the two earlier phases were that of marketing of household consumables and durables to the rural markets due to
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