Transcription of SALES MANAGEMENT: AN OVERVIEW
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SALES MANAGEMENT: AN OVERVIEW
1 Subject: SALES management Course Code: MM-308 Author: Dr. Surinder Singh Kundu Lesson No.: 01 Vetter: Dr. Bishnoi SALES management : AN OVERVIEW STRUCTURE Objective Introduction Definition Benefits of selling activities Elements of SALES management Objectives of SALES management SMBO approach Process of SMBO Importance of SMBO Organisation of selling unit Need and Importance Functions of Sale Organisation Structure of SALES Organisation Steps to establish a SALES structure Summary Keywords Self assessment questions References/suggested readings 2 OBJECTIVE After going through this lesson, you will be able to- Discuss the SALES , SALES management and related concepts. Explain the structure and objectives of a SALES organisation. INTRODUCTION In daily life, a layman deals with different transaction in terms of selling and purchasing of goods and services.
SALES MANAGEMENT: AN OVERVIEW STRUCTURE 1.0 Objective 1.1 Introduction 1.2 Definition 1.3 Benefits of selling activities ... though, no doubt, it is a system of authority, but the emphasis is on harmony and not conflict. Sales-management differs from other fields of management, mainly in different aspects: the selling operation of a business ...
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