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ShellyCakes Business Plan

ShellyCakes 1 ShellyCakes Always a Sweet Treat Wedding cake Michelle made for her own wedding. May 2008 Michelle L. Schutten 5 Holly Lane Butte, MT 59701 The components of this Business plan have been submitted on a confidential basis. It may not be reproduced, stored, or copied in any form. By accepting delivery of this plan the recipient agrees to return this copy of the plan. Do not copy, fax, reproduce or distribute without permission. Copy __ ShellyCakes 2 Table of Contents 1. Executive Summary Business .. 2 Business Opportunity .. 2 Competitive Strategy .. 2 Economics of the Business .. 2 Founder .. 2 2. Business Mission Statement .. 4 Description of the Business .

2.7 Customer Analysis Retail: The market segmentation for the retail is divided into two psychological groups: Celebrators and Soccer Moms. The groups represent people sharing similar behavioral patterns and reasons for supporting ShellyCakes. These groups purchase either …

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ShellyCakes Business Plan - University of Montana College ...

www.business.umt.edu

Juliette and Girl Scouts of Montana and Wyoming 2.2 General Company Description ShellyCakes is a confectionery company in Butte, Montana, that sells high-end baked goods to retail and wholesale customers. The company also offers cake decorating classes from Wilton, the leading food crafting company in the industry.

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