Transcription of Starbucks Market Segmentation and Targeting
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Starbucks Market Segmentation and Targeting
International Journal of Business and Management Invention (IJBMI) ISSN (Online): 2319 8028, ISSN (Print): 2319 801X || Volume 7 Issue 5 Ver. I || May. 2018 || PP 44-45 44 |Page Starbucks Market Segmentation and Targeting Sabrena Khanum Binti Nawab Zadah Khan1 Yusyafizal Bin Mohd Yusop2 Fasihah Binti Wook Baharudin3 123 Master of Business Administration, University of Sultan Azlan Shah, Malaysia Corresponding Author: Sabrena Khanum Binti Nawab Zadah Khan ABSTRACT : Target Market is one of the most important marketing decision for most companies. Its aim is to identify and delineate Market segments which would become targets for the company s marketing Segmentation and Targeting consist of a marketing decision in identifying the appropriate group of people among the general public of future customers for the business and Targeting this segment via positioning products and services that resonate well with their need and aim of this research paper is to identify the Market segments and targets for Starbuck Coffee Company.
company segmentation and targeting involve a marketing strategy directed at identifying the appropriate targeted group of people among the public of future customers via positioning products and services that resonates well with their needs and wants. Market segmentation is a vital marketing strategy for any company.
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