Transcription of ShellyCakes Business Plan
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ShellyCakes 1 ShellyCakes Always a Sweet Treat Wedding cake Michelle made for her own wedding. May 2008 Michelle L. Schutten 5 Holly Lane Butte, MT 59701 The components of this Business plan have been submitted on a confidential basis. It may not be reproduced, stored, or copied in any form. By accepting delivery of this plan the recipient agrees to return this copy of the plan . Do not copy, fax, reproduce or distribute without permission. Copy __ ShellyCakes 2 Table of Contents 1. Executive Summary Business .. 2 Business Opportunity .. 2 Competitive Strategy .. 2 Economics of the Business .. 2 Founder.
ShellyCakes focuses sales in Butte with a population estimated by the U.S. Census Bureau to be 32,803 in 2008. During the first four years of operation, the company plans to sell to immediate additional markets in Anaconda and Whitehall, Montana, increasing the market size to approximately 57,000.
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