Transcription of ShellyCakes Business Plan
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ShellyCakes Business Plan
ShellyCakes 1 ShellyCakes Always a Sweet Treat Wedding cake Michelle made for her own wedding. May 2008 Michelle L. Schutten 5 Holly Lane Butte, MT 59701 The components of this Business plan have been submitted on a confidential basis. It may not be reproduced, stored, or copied in any form. By accepting delivery of this plan the recipient agrees to return this copy of the plan. Do not copy, fax, reproduce or distribute without permission. Copy __ ShellyCakes 2 Table of Contents 1. Executive Summary Business .. 2 Business Opportunity .. 2 Competitive Strategy .. 2 Economics of the Business .
local supplies. ShellyCakes’ customer value proposition is to provide individual and business customers in Butte with baking goods based on fine quality, supreme taste, and unique and original design, as well as decorating instructions. As a differentiated product and service provider, ShellyCakes will be positioned at a higher price point.
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