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Are You Creating or Capturing Value? A dynamic framework ...

Are You Creating or Capturing value ? A dynamic framework for sustainable strategy Paul Verdin Koen Tackx January 2015. M-RCBG Associate Working Paper Series | No. 36. The views expressed in the M-RCBG Fellows and Graduate Student Research Paper Series are those of the author(s) and do not necessarily reflect those of the Mossavar-Rahmani Center for Business &. Government or of Harvard University. The papers in this series have not undergone formal review and approval; they are presented to elicit feedback and to encourage debate on important public policy challenges. Copyright belongs to the author(s). Papers may be downloaded for personal use only. Mossavar-Rahmani Center for Business & Government Weil Hall | Harvard Kennedy School | Are you Creating or Capturing value ? A dynamic framework for sustainable strategy Paul Verdin Koen Tackx Solvay Brussels School Solvay Brussels School of Economics and Management, Belgium of Economics and Management Av.

innovation)” or by focusing on superior customer value (aiming for high price, requiring continuous value innovation)6. Simply put: unless you intend and manage to become the Wal-Mart or the Ryanair of your industry offering the lowest – and ever lower – …

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