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Simply Put

Simply Put A guide for creating easy-to-understand materials What's in this guide? Communication that is Clear and Understandable ..3. Where this Guide Fits into an Overall Communication Plan ..4. Make Your Message Clear ..5. Text Appearance Matters ..9. Visuals Help Tell Your Story ..10. Layout and Design ..17. Consider Culture ..23. Translations Take Your Message Further ..25. Testing for Readability ..27. Appendix A - Checklist for Easy-to-Understand Print Appendix B - Resources for Communication Planning ..30. Appendix C - Formulas for Calculating Readability ..31. Appendix D - Resources ..38. Acknowledgements .43. Strategic and Proactive Communication Branch Division of Communication Services Office of the Associate Director for Communication Centers for Disease Control and Prevention Atlanta, Georgia April 2009.

Communicating a broad range of health messages to a wide variety of audiences can be challenging. Differences among audiences make it necessary to avoid the one-size fits-all mindset when developing

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