Transcription of Simply Put - Centers for Disease Control and Prevention
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Simply Put - Centers for Disease Control and Prevention
Simply Put A guide for creating easy-to-understand materials What's in this guide? Communication that is Clear and Understandable ..3. Where this Guide Fits into an Overall Communication Plan ..4. Make Your Message Clear ..5. Text Appearance Matters ..9. Visuals Help Tell Your Story ..10. Layout and Design ..17. Consider Culture ..23. Translations Take Your Message Further ..25. Testing for Readability ..27. Appendix A - Checklist for Easy-to-Understand Print Appendix B - Resources for Communication Planning ..30. Appendix C - Formulas for Calculating Readability ..31. Appendix D - Resources ..38. Acknowledgements .43. Strategic and Proactive Communication Branch Division of Communication Services Office of the Associate Director for Communication Centers for Disease Control and Prevention Atlanta, Georgia April 2009. Third Edition 2. Communication that is Clear and Understandable Communicating a broad range of health messages to a wide variety of audiences can be challenging.
The final steps in developing health communication materials are to market it and distribute it, and re-evaluate its effectiveness in communicating key messages to your intended audience. This guide does not discuss all of these steps, but Appendix B contains a list of resources to help you through many aspects of communication planning.
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