Transcription of Stakeholder Perception Survey Global Communication ...
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1 Stakeholder Perception Survey Global Communication Strategy Review Prepared by Grayling for World Health Organization January 2013 2 TABLE OF CONTENTS I. 3 II. METHODOLOGY .. 4 A. THE SERVICE PROVIDER .. 4 B. GEOGRAPHICAL SCOPE .. 5 C. TARGETED RECIPIENTS .. 6 D. CATEGORISATION OF STAKEHOLDERS .. 7 E. THE QUESTIONS .. 8 F. THE Survey TOOL .. 9 G. TIMING .. 10 H. CONFIDENTIALITY GUARANTEE .. 10 III. EXTERNAL Survey RESULTS .. 12 A. RESPONSE RATE .. 12 B. KEY FINDINGS AND ANALYSIS PER 15 C.
3 I. INTRODUCTION The WHO Stakeholder Perception Survey is a global perception exercise, the aim of which was to conduct a worldwide-representative, time-sensitive, quantitative and credible
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