Transcription of Storytelling - ADB
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Storytelling - ADB
Knowledge SolutionsOctober 2008 | 10 Storytelling is the use of stories or narratives as a communication tool to value, share, and capitalize on the knowledge of Olivier Serrat DefinitionStorytelling is the vivid description of ideas, beliefs, personal experiences, and life- lessons through stories or narratives that evoke powerful emotions and has advantages over the communication tech-niques commonly used in organizations, be they electronic mail, reports, or formal speeches. First, it enables articula-tion of emotional aspects as well as factual content, allow-ing expression of tacit knowledge (that is always difficult to convey). Second, by providing the broader context in which knowledge arises, it increases the potential for meaningful knowledge-sharing.
or narratives as a communication tool to value, share, and capitalize on the knowledge of individuals. Storytelling by Olivier Serrat Definition Storytelling is the vivid description of ideas, beliefs, personal experiences, and life-lessons through stories or narratives that evoke powerful emotions and insights. Advantages
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