Transcription of STRATEGIC ANALYSIS OF THE COCA-COLA COMPANY
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STRATEGIC ANALYSIS OF THE COCA-COLA COMPANY
STRATEGIC ANALYSIS OF THE COCA-COLA COMPANY Dinesh Puravankara B Sc (Dairy Technology) Gujarat Agricultural UniversityJ 991 M Sc (Dairy Chemistry) Gujarat Agricultural University, 1994 PROJECT SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION In the Faculty of Business Administration Executive MBA O Dinesh Puravankara 2007 SIMON FRASER UNIVERSITY Summer 2007 All rights reserved. This work may not be reproduced in whole or in part, by photocopy or other means, without permission of the author APPROVAL Name: Degree: Title of Project: Dinesh Puravankara Master of Business Administration STRATEGIC ANALYSIS of The COCA-COLA COMPANY .
analysis of the soft drink industry is performed to understand the impact of environment. An internal analysis of Coca-Cola is performed to understand the internal capabilities. The conclusion of this paper emphasizes that the company needs to reduce its dependence on carbonated beverage and diversify its product portfolio
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