Transcription of Strategic ManageMent concepts and cases
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Strategic ManageMent concepts and cases
Strategic ManageMent concepts and casesA Competitive AdvAntAge 111/27/13 12:33 AMEditor in Chief: Stephanie WallProgram ManageMent Lead: ashely SantoraProgram Manager: Sarah HolleEditorial Assistant: Bernard OllilaMarketing Director: Maggie MoylanSenior Marketing Manager: erin gardnerProject ManageMent Lead: Judy LealeProject Manager: ann PulidoProcurement Specialist: Michelle KleinArt Director, Interior: Kenny BeckDesigner, Interior: Laura ierardiCreative Director, Cover: Jayne conteDesigner, Cover: Bruce KenselaarVP, Director of Digital Strategy & Assessment: Paul gentile Brian Surette: Digital editorRobin Lazrus: Digital Development ManagerAlana Coles: Digital Project ManagerJoan Waxman: MyLab Product ManagerDigital Production Project Manager: Lisa rinaldiFull-Service Project Manag
Strategic ManageMent concepts and cases A Competitive AdvAntAge ApproACh A01_DAVI4797_15_SE_FM.indd 1 11/27/13 12:33 AM
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