Transcription of Strategic ManageMent concepts and cases
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Strategic ManageMent concepts and cases
Strategic ManageMent concepts and casesA Competitive AdvAntAge 111/27/13 12:33 AMEditor in Chief: Stephanie WallProgram ManageMent Lead: ashely SantoraProgram Manager: Sarah HolleEditorial Assistant: Bernard OllilaMarketing Director: Maggie MoylanSenior Marketing Manager: erin gardnerProject ManageMent Lead: Judy LealeProject Manager: ann PulidoProcurement Specialist: Michelle KleinArt Director, Interior: Kenny BeckDesigner, Interior: Laura ierardiCreative Director, Cover: Jayne conteDesigner, Cover: Bruce KenselaarVP, Director of Digital Strategy & Assessment: Paul gentile Brian Surette: Digital editorRobin Lazrus: Digital Development ManagerAlana Coles: Digital Project ManagerJoan Waxman: MyLab Product ManagerDigital Production Project Manager: Lisa rinaldiFull-Service Project ManageMent and Composition: integraPrinter/Binder: courier/KendallvilleCover Printer: Lehigh-Phoenix color / HagerstownText Font: 10/12 timescredits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on the appropriate page within text with the exception of the Pepsi logo that appears throughout the text and is credited to PSL and Windows are registered trademarks of the Microsoft corporation in the and other countries.
v Brief Contents Preface xv Acknowledgments xxiii About the Authors xxv Part 1 Overview of Strategic Management 2 Chapter 1 The Nature of Strategic Management 3 The Cohesion Case…
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